Critical mass, implosive mass. Beyond thirty thousand it poses the risk of 'bending' the structure of Beaubourg.
The Perfect SurFascist Act
In the Beaubourg Effect, J. Baudrillard, the relentless voice of dead Europe's revenge, offers this helpful suggestion on what the masses should do with their spare time:
Critical mass, implosive mass. Beyond thirty thousand it poses the risk of 'bending' the structure of Beaubourg. If the masses magnetized by the structure become a destructive variable of the structure itself - if those who conceived of the project wanted this (but how to hope for this?), if they thus programmed the chance of putting an end with one blow to both architecture and culture - then Beaubourg constitutes the most audacious object and the most successful happening of the century!
Make Beaubourg bend! New motto of a revolutionary order. Useless to set fire to it, useless to contest it. Do it! It is the best way of destroying it. The success of Beaubourg is no longer a mystery: the people go there for that, they throw themselves on this building, whose fragility already breathes catastrophe, with the single goal of making it bend.
Certainly they obey the imperative of deterrence: one gives them an object to consume, a culture to devour, an edifice to manipulate. But at the same time they expressly aim, and without knowing it, at this annihilation. The onslaught is the only act the masses can produce as such - a projectile mass that challenges the edifice of mass culture, that wittily replies with its weight (that is to say, with the characteristic most deprived of meaning, the stupidest, the least cultural one they possess) to the challenge of culturality thrown at it by Beaubourg.
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Last Updated: December 16, 1998